Brand assets
Telstra Foundation brand library
Welcome to the Telstra Foundation brand asset library.
Here you’ll find everything you need to represent our brand clearly, consistently, and with impact.
From logos and illustrations to colour palettes and typography, these resources are designed to support partners, media, and collaborators in sharing our work.
Start here
New to the Telstra Foundation brand?
Start with our Brand Playbook to understand how everything fits together—then download the assets you need.
The best place to begin. A complete guide to our brand, including tone of voice, visual identity and real-world examples.
What you’ll find
Logos
Our logo is the most recognisable expression of our brand. Using it consistently helps build trust and recognition.
Use it correctly:
- Choose the right version for your background
- Maintain clear space at all times
- Don’t alter proportions or colours
Everything you need to use our logo across digital and print.
Icons
Simple, accessible icons that represent our focus areas and help visualise key ideas.
Best for:
- Presentations
- Reports and infographics
- Digital content
Ready-to-use icons in multiple formats for everyday use.
Illustrations
Custom illustrations that help bring our work—and the experiences of young people—to life.
Best for:
- Storytelling and campaigns
- Reports and social media
- Web and editorial content
A curated collection of illustrations to support storytelling.
Colour Palette
Our colours help create a bold, modern and accessible brand presence.
Use them to:
- Maintain consistency across materials
- Ensure strong contrast and accessibility
- Bring energy and clarity to designs
All brand colours with HEX, RGB and CMYK values.
Typography
Our typefaces create a clear, consistent and accessible voice across everything we produce.
Use them to:
- Maintain hierarchy and readability
- Create a consistent look and feel
- Support both digital and print design
Our fonts, plus guidance on how to use them clearly and consistently.
Brand Playbook
Our Brand Playbook brings everything together; guidelines, principles, and examples.
Includes:
- Brand purpose and positioning
- Tone of voice
- Visual identity system
- Logo, colour, and typography guidance
- Imagery and illustration style
- Co-branding guidance
Start here for the full picture of our brand and how to use it.
Using our assets
Click on the headline tabs below to view usage guides.
- Use the provided files without alteration
- Maintain clear space around logos
- Use approved colours and typography
- Ensure accessibility and readability
- Follow the brand playbook
- Stretch, distort, or recolour logos
- Substitute fonts outside approved options
- Use incorrect colour combinations
- Add visual effects (e.g. shadows, gradients)
- Combine with other logos in a way that implies endorsement without approval
Co-branding and approvals
If you’re working in partnership with us:
- Request approved co-branded lockups
- Share materials for review where needed
- Align with partnership agreements
Our brand reflects the voices, stories and experiences of young people.
Using it well helps us show up consistently and amplify the impact of the work we’re doing together.